Branding
I craft distinctive brand identities, blending creativity with strategy to elevate your brand’s presence. From logos to comprehensive visual systems, I help interpret your brand’s essence effectively.
Heartware
NFL
Kerafast
Medela
NEXTCODE
Seres
Heartware
Art direction, branding, and design for HeartWare, including moodboards and multiple logo iterations. Selecting a vibrant design showcasing the HeartWare HVAD system and its components, the branding emphasized innovation and patient-centric care. The “Leading a Small Revolution” campaign integrated bold typography, clean graphics, and human-focused imagery.
NFL
Art direction, branding, and design for the NFL Player Safety Report, creating a visual experience that highlighted the league’s ongoing commitment to player safety. The project emphasized key initiatives, including concussion research, youth concussion laws, and the NFL’s partnerships. The design incorporated clean layouts, impactful iconography, and human-centered imagery.
Kerafast
For branding and logo direction, Kerafast’s identity focused on innovation, global connectivity, and scientific advancement. This design incorporates clean, modern fonts and colors that invoke science, health, and innovation, while still being approachable. Also imagery that reflects laboratory research, supporting the company’s role in advancing scientific progress.
Medela
This Medela poster, displayed in clinics, doctor’s offices and hospitals, provides information on the ACA (Affordable Care Act) and new insurance coverage for breast pumps. I created a friendly and approachable design, with key messaging focused on empowering new mothers.
NEXTCODE booth graphics
Direction/design for NextCode Healthcare’s trade show booth materials, including this wall wrap for the ASAG conference. The design pieces focused on highlighting NextCode’s cutting-edge solutions in healthcare technology and genomics, while maintaining their clean branding consistency.
Seres wireframes
The redesign of Seres’s website, I focused on simplifying the communication of their pioneering approach, ensuring that visitors—whether patients or healthcare professionals—could easily access valuable information. The design involved creating intuitive wireframes and a clear information architecture, presenting Seres’ advanced microbiome-based therapies manageably.
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